Embed Marketing in Products: Add Warranty & Return Services Convenience
Intellareturn believes the future of customer service is great products that have marketing and service features embedded in them.
In a recent DM News article, creative shop Crispin Porter + Bogusky CEO Jeff Hicks was highlighted as he raised the bar for ad agencies during a packed keynote session at Forrester's Consumer Forum 2006 conference. He said: “The future of advertising is that there isn't any. Yes, that's coming from an agency, which created memorable ads for clients like Burger King, Volkswagen and Miller Brewing."
While he noted that Google and Starbucks both don't use much traditional media to get their message across, he emphasized that their marketing is embedded in the brand itself. The role of advertising is to push consumers toward products, where the product is at the center and Advertising is at the periphery ... with packaging, CRM and distribution as the layers between it and the product. The agency's job is not to interrupt but to create content that’s entertaining.
Intellareturn Take: Ad agencies, as marketing leaders for their clients, should see the value of convenient and automated return processing with RFID tagging as a real competitive advantage with customer relationship management. That's what Intellareturn can provide with RFID tagging embedded into products, enhancing warranty and return services so consumers say "WOW" as loyal, repeat and lifetime customers.
In a recent DM News article, creative shop Crispin Porter + Bogusky CEO Jeff Hicks was highlighted as he raised the bar for ad agencies during a packed keynote session at Forrester's Consumer Forum 2006 conference. He said: “The future of advertising is that there isn't any. Yes, that's coming from an agency, which created memorable ads for clients like Burger King, Volkswagen and Miller Brewing."
While he noted that Google and Starbucks both don't use much traditional media to get their message across, he emphasized that their marketing is embedded in the brand itself. The role of advertising is to push consumers toward products, where the product is at the center and Advertising is at the periphery ... with packaging, CRM and distribution as the layers between it and the product. The agency's job is not to interrupt but to create content that’s entertaining.
Intellareturn Take: Ad agencies, as marketing leaders for their clients, should see the value of convenient and automated return processing with RFID tagging as a real competitive advantage with customer relationship management. That's what Intellareturn can provide with RFID tagging embedded into products, enhancing warranty and return services so consumers say "WOW" as loyal, repeat and lifetime customers.
posted by Ian Gertler at 10:41 PM
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